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The energy drink market is valued at $4.8 billion, a 400 percent growth rate from 2003 figures. In 2003, 9 percent of adults consumed energy drinks, whilst 15 percent did so in 2008.

Over 70 Million energy drinks are sold everyday.

80 new U.S. energy drink launched in 2003. In 2007, 187 and already in 2008, more than 270 new energy drinks launched in the United States. 60% growth predicted by 2010.

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